Discover how customer-driven pricing sets prices based on perceived value and its impact on e-commerce, affecting consumer choices and competitive strategy.

Personalization may be the promise, but the retail experience that customers get from their favorite brands often tells a different story.

MarketSignals™ Custom Personas powered by real spend data—built to help you find, keep, and grow your most valuable customers. Wiland™, the leading provider of data-driven marketing intelligence, ...

Wiland™, the leading provider of data-driven marketing intelligence, today announced the launch of MarketSignals™ Custom Personas, a new custom segmentation solution that uses proprietary consumer ...

Brands can challenge Meta’s automation by surfacing product-level trends, aligning them with purchase behavior, and ...

At this point you must decide which and how many segments to target. To begin, consider various possible “coverage patterns.” These patterns are simply the ways a firm might choose and ultimately ...

Every day we make trade-offs. We go to a convenience store and we pay a higher price for milk. You find a great deal on a product, but chances are you won't get much service or some other amenities.

Casey Murphy has fanned his passion for finance through years of writing about active trading, technical analysis, market commentary, exchange-traded funds (ETFs), commodities, futures, options, and ...

A capable email marketing service is essential for sending targeted ads, newsletters, special offers, or surveys to your customers. We help you choose the best one for your business based on our ...

Introducing Moltbook, an AI-only social network: Launched in January 2026, the Reddit-like platform lets autonomous agents post, comment, and interact while humans observe. Agents share… ...