The conversion funnel assumes customers progress through predictable stages—awareness, consideration, and purchase. In practice, modern journeys rarely follow such a path.

MarketSignals™ Custom Personas powered by real spend data—built to help you find, keep, and grow your most valuable customers. Wiland™, the leading provider of data-driven marketing intelligence, ...

DataZapp brings AI and machine learning to deliver affordable, predictive demand generation and marketing data for home ...

Akamai Technologies, Inc. AKAM recently announced that Deutsche Telekom Security is using its Security Certified Service Provider program to offer advanced cybersecurity services to customers in ...

From boardrooms to back offices, South African companies are moving beyond AI hype and into execution. But as pressure builds ...

In the high-stakes arena of South African retail, the currency of loyalty is undergoing a fundamental revaluation. For ...

AI Impact explores agent economics and trust, intelligence as the new premium and how AI is reshaping real-world workflows.

Cyber attacks no longer feel rare or unexpected. Data breaches, ransomware, and identity theft now appear in daily headlines. Digital systems spread across cloud platforms, mobile devices, remote ...

Discover the best marketing analytics software in 2026. Compare top platforms for data tracking, campaign monitoring, and ...