NEW YORK - Paramount announced Wednesday it will offer programmatic buying for commercial ad units during live sporting events on Paramount+, beginning with UFC® 324: GAETHJE vs. PIMBLETT on January ...

Launching with UFC's Debut Event on Paramount+ on January 24 — Giving Marketers Real-Time, Guaranteed Entry to Fans During Peak Excitement for Maximum Reach and Relevance Programmatic inventory ...

NEW YORK—Paramount has announced a major upgrade to its streaming advertising offering by introducing live, in-game programmatic buying for select commercial ad units within marquee sporting events.

Data collection is the process of gathering and measuring information used for research. Collecting data is one of the most important steps in the research process, and is part of all disciplines ...

Rachel Williams has been an editor for nearly two decades. She has spent the last five years working on small business content to help entrepreneurs start and grow their businesses. She’s well-versed ...

Cloud computing investment continues to grow, with a projected 21.2% CAGR till 2030. Top cloud stocks include Amazon AWS, Microsoft Azure, and Google Cloud, among others. Generative AI is driving the ...