6don MSN
User-generated social media content has no direct impact on brand engagement: B school study
"Both FGC and UGC influence customer-based brand equity, but only firm-generated content's source credibility enhances brand equity; the credibility of UGC does not. Brand equity acts as a full ...
Discover the leading mobile application testing tools for DevOps teams in 2025, aimed at enhancing performance, stability, and agile release cycles for businesses worldwide.
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