This guide is here to break down how to make your b2b digital marketing strategies work for you. We’ll look at understanding who you’re talking to, building a solid website, creating content that ...

As AI-driven content floods the market, B2B buyers are growing skeptical. Learn why trust, clarity, and a strong perspective ...

Elfried Samba, the Co-Founder and CEO of Butterfly Effect, will be a keynote speaker at this year’s B2B Marketing Exchange ...

Salesforce Inc. today released details about its thinking in acquiring Informatica Inc. despite that company’s apparent overlap with Salesforce’s MuleSoft integration subsidiary. Executives said the ...

Data platform vendor Informatica is expanding its AI capabilities as the needs of gen AI continue to increase enterprise requirements. Informatica is no stranger to the world of AI; in fact, the ...

Informatica’s latest release brings self-service tuning, LLM integration, and model governance to the forefront of enterprise data management. Informatica is adding new AI-based capabilities to its ...

I list the top B2B platforms of 2025 based on real functionality, so you can choose a solution that fits your buyers, your tech stack, and your growth goals. The right B2B e-commerce platform for your ...

Salesforce is set to acquire Informatica for $8 billion, marking its largest acquisition since Slack in 2021. This strategic move aims to bolster Salesforce's AI capabilities by integrating ...

Salesforce has finally completed its $8bn deal to purchase Informatica as it looks to take the next step forward on its AI journey. The purchase of the cloud data management firm will give Salesforce ...

Software company Salesforce said Tuesday it’s buying Informatica, which provides businesses with artificial-intelligence-powered data management tools, for $8 billion. The acquisition, one of ...

Confirming recent reports, Salesforce Inc. today announced plans to buy Informatica Inc. in an $8 billion deal. The acquisition price includes Salesforce’s existing stake in Informatica. The latter ...

Buying Informatica helps Salesforce expand data management tools Deal allows Salesforce to tighten control over how its data is managed and used Salesforce races to embed generative AI deeper into its ...