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Back in 1989, Levi’s teamed up with the legendary agency BBH to create an ad that wasn’t just about jeans, it was about storytelling. In this iconic “Pick Up” commercial, a young man uses his Levi’s 501 jeans to tow a stranded car, helping a woman and her father, proving denim could do more than look good. Set to the timeless track “Be My Baby”, this ad turned a simple pair of jeans into a hero of the story. Think about it, how many products today tell a story that sticks with you decades later?
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