In our world, dolls are as limitless as the kids who play with them. Introducing Creatable World, a doll line designed to keep labels out and invite everyone in. | Mattel

Today, we launched Mattel PlayBack, a toy takeback program that will enable families to extend the life of their Mattel toys once they are finished playing with them. The new program is designed to recover and reuse materials from old Mattel toys for future Mattel products, and supports our goal to achieve 100% recycled, recyclable or bio-based plastic materials across all products and packaging by 2030. To learn more, or to participate in the Mattel PlayBack program, visit Mattel.com/PlayBack.