The Buyers Brain on Instagram: "How do you sell a product that’s designed to be invisible? 🧐 Back in the early 2000s, Saint-Gobain changed the marketing game with the iconic "Haa" ad. By showing a waiter blowing mist onto "invisible" glass partitions just to find his way, they turned a boring industrial commodity into a premium lifestyle brand. 🌫️✨ The Business Lesson: You don't need a massive budget or technical jargon to stand out. Saint-Gobain focused on a single human insight: extreme clar