1.1K views · 16 reactions | REVERSE INNOVATION, by Harvard Business Review Normally, products are designed in and for "rich" countries and then cheaper versions are developed for "poor" countries. More and more companies now design products in and for "poor" countries and then modify them for "rich" countries. The result is often a good product at a much lower price that rapidly gains market share in a "rich" country. | X-Culture | Facebook