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We define locals differently. It's time to move away from the old-school, aggressive local behavior and make localism cool—in a positive way. It’s cool because being a true local means guiding others, being respectful, expecting respect in return, and acting responsibly and thoughtfully. This is the new localism. At Surfcasual, we promote responsibility, accountability, and respect in the lineup for a select group of surfers, all while maintaining positive behavior. The surf culture needs an upg